212-533-2585
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Our Latest Thinking

How do heritage brands stay relevant and avoid becoming a relic?

Lord + Taylor and Avon recently unveiled new logos that move in opposite directions. What do they expect to gain from abandoning their brand history? Here’s how to move your brand ahead without ditching your past.

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Our Latest Thinking

Is it time to rebrand your organization?

Do you find yourself constantly explaining what your logo stands for? Or, worse, do you find yourself apologizing for your brand?

Read more

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title

Our Latest Thinking

Design your future

Will this be a year of real change? “Never underestimate the power of human ingenuity,” writes David Brooks in the New York Times. What does that mean for your brand and communications?

Read more

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title

Our Latest Thinking

You're the tops!

Here are five projects we are quite proud of from 2018.

Read more

pic1 pic2 pic3 pic3
How do heritage brands stay relevant and avoid becoming a relic?

How do heritage brands stay relevant and avoid becoming a relic?

Lord + Taylor and Avon recently unveiled new logos that move in opposite directions. What do they expect to gain from abandoning their brand history? Here’s how to move your brand ahead without ditching your past.

Read More

Is it time to rebrand your organization?

Is it time to rebrand your organization?

Do you find yourself constantly explaining what your logo stands for? Or, worse, do you find yourself apologizing for your brand?

Read More

Everyone is not your audience. Who is?

Design your future

Design your future

Will this be a year of real change? “Never underestimate the power of human ingenuity,” writes David Brooks in the New York Times. What does that mean for your brand and communications?

Read More

You're the tops!

You're the tops!

Here are five projects we are quite proud of from 2018.

Read More

Transform Your Annual Report

Transform Your Annual Report

The annual report is an important tool for telling your story of transformation.

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We moved.

We moved.

It's New York City, so moving one block north and two blocks west puts you in a whole new world.

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You’re inhouse. Why go outside  for design?

You’re inhouse. Why go outside for design?

Here are five reasons why you should consider going outside for design services.

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Art Direction for the Next Generation

Art Direction for the Next Generation

Inspiration meets real-world experience as students from BMCC created new promotions for the nonprofit, Educational Alliance.

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Will T-Mobile pink or Sprint yellow dominate the telecom merger?

Will T-Mobile pink or Sprint yellow dominate the telecom merger?

Color plays an important role in defining a brand. What does color mean for your brand?

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Launching new brands without losing your mind

Launching new brands without losing your mind

Re-branding educational and nonprofit institutions can seem more like walking a managerial tight-rope than leading a transformative creative exercise. How do you get the buy-in from your left-brain educators and inspire them to become brand ambassadors?

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Let's touch base

Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

245 West 29th Street
Suite 605
New York, NY 10001
212-533-2585