When we design logos we work with a wide range of people and personality types. How do you differentiate your design presentation to meet the needs of your audience? Here’s a look at the branding design process when you work with doctors or lawyers or ministers.
Everyone is not your audience. Who is?
The Ghostbusters are back and so is the ubiquitous Ghostbuster’s logo. But beware, the logo is presented in two scenes that send chills up the spines of logo designers.
How well does your annual report define the mission and share the leadership’s vision for your organization? Six years of annual reports at Reading Health System demonstrate the power of strong messaging and design communications.