Jim Keller, Design Director at Langton Creative Group, took home an American Package Design Award for his design of the self-titled music album "Mac Gollehon and The Hispanic Mechanics."
Everyone is not your audience. Who is?
When we design logos we work with a wide range of people and personality types. How do you differentiate your design presentation to meet the needs of your audience? Here’s a look at the branding design process when you work with doctors or lawyers or ministers.