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Insights: Design Thinking

Will T-Mobile pink or Sprint yellow dominate the telecom merger?

Will T-Mobile pink or Sprint yellow dominate the telecom merger?

Color plays an important role in defining a brand. What does color mean for your brand?

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Launching new brands without losing your mind

Launching new brands without losing your mind

Re-branding educational and nonprofit institutions can seem more like walking a managerial tight-rope than leading a transformative creative exercise. How do you get the buy-in from your left-brain educators and inspire them to become brand ambassadors?

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Everyone is not your audience. Who is?

MONY at 150 Years

MONY at 150 Years

The anniversary case study #1: MONY used their anniversary to remind customers how surviving in the past helps them prosper in the future.

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Ladas & Parry: Intellectual Property Law Firm at 100

Ladas & Parry: Intellectual Property Law Firm at 100

Anniversary Case study #2: Ladas & Parry makes history with a successful rebranding.

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Make money, make noise and make your anniversary count

Make money, make noise and make your anniversary count

Celebrating your organization’s anniversary is really important and we’ve identified seven ways to turn your anniversary into a revenue-generating event.

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I am a lineman for the county

I am a lineman for the county

We like to think that creating effective communication campaigns is our way of connecting the world. Ultimately, every good graphic designer is a “lineman.”

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Renegade Posters

Renegade Posters

Early poster designs combined a love for theater and graphic design.

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The Risks of Toxic Brand Partnerships

The Risks of Toxic Brand Partnerships

How can you avoid partnering with Harvey Weinstein or Uber?

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What comes first the Artwork or the Writing?

What comes first the Artwork or the Writing?

The role of art direction and writing in creating effective communication.

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Langton Creative Wins 5 Design Awards

Langton Creative Wins 5 Design Awards

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications with over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

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5 Tips for Logo Development Success

5 Tips for Logo Development Success

In our experience the most difficult part of designing a new logo is the approval process. When working with leaders across the country this becomes even more challenging. We start by clarifying the approval process. Who will ultimately have the final say on the logo?

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Ye Old Goof-up

Ye Old Goof-up

Have ye wondered about those quaint signs with “Ye”? Ye Old Tea Shop. “Ye” is an archaic form of “you all”. But how strange: You All Old Tea Shop.

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The Ampersand and its Shady Past

The Ampersand and its Shady Past

How did the ampersand get its name? It’s truly an American twist on the English language. Here’s a closer look at one of our favorite typographic characters.

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Infographics that impact lives.

Infographics that impact lives.

South Bronx Rising Together brings the power of collective impact to the poorest congressional district in the nation. A new infographic explains the process to donors, volunteers and community leaders.

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Design Thinking Can Improve Your Life

Design Thinking Can Improve Your Life

Design Thinking is embraced in companies founded by graphic designers (Airbnb and TED) and companies where design is king (Apple) and where design is integral to a service’s success (Uber). How can the principles of Design Thinking improve your life?

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Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

245 West 29th Street
Suite 605
New York, NY 10001
212-533-2585