Insights: Design Thinking
Color plays an important role in defining a brand. What does color mean for your brand?
Re-branding educational and nonprofit institutions can seem more like walking a managerial tight-rope than leading a transformative creative exercise. How do you get the buy-in from your left-brain educators and inspire them to become brand ambassadors?
Everyone is not your audience. Who is?
Anniversary Case study #2: Ladas & Parry makes history with a successful rebranding.
Celebrating your organization’s anniversary is really important and we’ve identified seven ways to turn your anniversary into a revenue-generating event.
In our experience the most difficult part of designing a new logo is the approval process. When working with leaders across the country this becomes even more challenging. We start by clarifying the approval process. Who will ultimately have the final say on the logo?