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Good Humor meets Whole Foods - Branding The Natural Scoop

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“We're on a mission to change the world, one healthy treat at a time. The cute brand and logo appeals to parents, who love our natural, allergen-friendly brands, and kids who love the fun design and delicious taste. It's a win win win!" - Carin and Kristen Owners, The Natural Scoop

Introducing The Natural Scoop: Way Better Cold Stuff. All natural frozen treats. No chemicals or artificial anything. Ingredients you can pronounce. Allergen-free brands you trust. Taste you love.

Langton Cherubino Group created the logo and the tagline for this new venture that combines the appeal of “Good Humor” with the sensibilities of “Whole Foods.” Watch our video showing the concepts behind The Natural Scoop’s new branding.

For more information on The Natural Scoops visit their Facebook page.

Check out other Langton Cherubino Group logo design videos:

A Logo in Mint Condition

Embracing Our Logo with Open Arms
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Langton Creative Group is a NY communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

29 McKinley Place
Ardsley, NY 10502
212-533-2585