212-533-2585

American College of Physicians (ACP)

Synchronize your communication

ACP, the second-largest physician group in the United States, offers hundred of programs, services and events to members across the nation. Sporadic messaging caused confusion and diminished the power of the overall brand identity, with many physicians unaware that well-regarded brands, such as MKSAP and Annals of Internal Medicine, were part of ACP.

Langton Creative Group developed an organized naming convention and then standardized the way typography, palette and iconography are linked to ACP. Now MKSAP, Annals of Internal Medicine and hundreds of offerings are part of a well-coordinated brand identity and communication system.

How do your employees describe your brand? Build brand ambassadors  >
“The ACP logo system has been well received and brought much needed order, visually and otherwise, to our communications.”

Wayne H. Bylsma, PHD, CAE

Chief Operating Officer

American College of Physicians

SERVICES

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The ACP brand now appears consistently on websites and all related communications including their annual conference on Internal medicine.
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Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

245 West 29th Street
Suite 605
New York, NY 10001
212-533-2585