212-533-2586

Pfizer

Achieve 100% awareness with effective outreach

Healthy Pfizer is a coordinated initiative for healthy living and preventive care for Pfizer employees and their families across the nation. Langton Creative Group designed on-site Health Fairs with posters, floor signs, banners and plasma screens that were hosted at over 40 Pfizer locations. We created the Healthy Pfizer website, email marketing, video and print collateral to promote the program. The design solution had to quickly capture the attention of Pfizer colleagues and establish a strong recognizable brand. In employee focus groups Healthy Pfizer was recognized with “100% brand awareness.”

Do your leaders understand the power of wellness? Train with results ►
“It’s not about programs, it’s about engagement.”

Jennifer Arcure

Creator of Healthy Pfizer

Pfizer

SERVICES

207,634
Health Risk Assessments
22,443,279
Steps Walked
1,123,440
Website Visitors
The Fresh Start website for Healthy Pfizer shares their policies for a tobacco-free workplace and offers resources to assist employees who want to quit smoking.
Successful Branding for Wellness Initiative
We designed a communication strategy with a high-touch approach using materials and program incentives that effectively motivate colleagues to action.

READ THE ARTICLE
Creating a Healthy Wellness Program
For a wellness initiative to work you must change employees’ behaviors, which takes time, repeat messaging and ongoing support to turn good intentions into actions and actions into habits.
The Successful Branding of a Wellness Initiative
We created dozens of programs under the Healthy Pfizer brand including a nutrition and healthy eating program that include a special edition of the Zagat Healthy Dining guide featuring healthy eating options in the
top 12 regions where Pfizer employees live.

Winner of…

International Golden Quill for Strategic Communications
Apex Award of Excellence for Logos, Stationery and Graphic Standards Materials
The Great Design Show, International Competition Honoring Great Graphic Design
International Association of Business Communication Awards
American Graphic Design Award
American Web Design Award
Communicator Award
American Health & Wellness Award

Motivate people
Motivate people
Pfizer motivated employee behavior with an interactive campaign designed to transform good intentions into habits
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Let's touch base

Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

44 W. 28th Street
8th Floor
New York, NY 10001
212-533-2586