212-533-2585

The Internet Fund

Launch the power of technology

How do you capture the energy of tech stocks while encouraging long-term investing? The Internet Fund — the first mutual fund dedicated to technology investments—needed to quickly establish a strong visual identity reflecting its unusual, value-driven technology strategy.

The new logo design resembles an information sign on the highway, giving potential clients a clear signal that the company is forward thinking and willing to share its investment knowledge.

Do you have to explain what your logo means? Redefine your messaging  >
The diamond-shaped logo is the lynchpin for a family of fund identities.


The marketing campaign features a series of ads in The Wall Street Journal, Money magazine and other financial publications.

Featured in…

LOGOS 2.0 – Re-Designs by David E. Carter (Bright Books)

Logos: Making a Strong Mark, (Rockport Press)
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Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

245 West 29th Street
Suite 605
New York, NY 10001
212-533-2585