212-533-2585

Rescue Dinner: Human Beings

What does your nonprofit stand for?

"If you don't stand for anything, what will you fall for?" Alexander Hamilton asks Aaron Burr in the Broadway musical "Hamilton." It's a question every nonprofit organization needs to ask itself. How do you address an issue like supporting refugees without being political? We created a theme around "Human Beings" where we presented Refugees, Migrants, and Asylum Seekers not as just labels, but as people just like you. We transformed the ballroom at the New York Hilton with large portraits of people and placed small mirrors on each of the tables so that all the guests could see themselves as Human Beings who are all in this together. The Rescue Dinner gala raised over $16 million for the International Rescue Committee.

Do your donors understand your mission? Deliver a vibrant vision  >
“For our signature gala, we were looking for a fresh way to convey our values and communicate a message of hope. Langton Creative came back to us with very bold, out of the box concepts.

The final concept was used to develop creative assets and to build messaging for the live program. The concept was well received by our internal stakeholders and resonated with our gala audience.”

Melissa Meredith

Director, Strategic Events

International Rescue Committee

SERVICES

The theme is “Human Beings” meaning we should not be limited by labels when it comes to supporting refugees around the world, we are all in this together. The video designed by Langton Creative and produced with Alan Morris was shown at The Rescue Dinner held at the New York Hilton in New York City raised $16 million dollars.

Setting the tone:
As guests for the Rescue Dinner arrive they immediately see the photos and theme graphics wrapped around the escalators and stairwells.

Rescue Dinner Invitation

We created table centerpieces that featured photos of refugees and a mirror so attendees could see themselves as Human Beings who are all in this together.

The program featured honoree Diane von Furstenbrerg.

The columns in the ballroom and the reception area of The New York Hilton were wrapped in images of refugees, migrants, unaccompanied children, asylum seekers, immigrants, and stateless human beings.

Early Theme Sketches

Every Step of the Way
Every Step of the Way
Children’s Aid supports the journey from early childhood to young adult.
View Project
Recharge your team
Recharge your team
Empowering team performance drives success at Deloitte.
View Project
Motivate people
Motivate people
Pfizer motivated employee behavior with an interactive campaign designed to transform good intentions into habits
View Project

Let's touch base

Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

245 West 29th Street
Suite 605
New York, NY 10001
212-533-2585