Designing the ultimate Care Package that delivers a bit of Provincetown magic to the comfort and safety of home.
Each August we work for Target 10 on Johnson & Johnson’s CARE WITH PRIDE® at Family Week, the largest gathering of LGBTQ families in the world held by Family Equality in Provincetown, MA. Since the pandemic hit, Matt Wagner and Aaron Roberts of Target 10 have pivoted nearly all of their clients’ marketing plans to accommodate the new stay-at-home reality. They were particularly disappointed that so many families looking forward to this unique event wouldn’t be able to experience the yearly magic that Family Week provides.
So, in partnership with Family Equality, we decided to create the ultimate Care Package and bring a bit of Provincetown magic to the comfort and safety of our consumers’ own homes by developing special Care (with Pride) packages containing a number of awesome gifts for the whole family — some direct from Ptown — as well as some special Pride products. Jim Keller, design director at Langton Creative Group designed a box with a “rainbow” interpretation of the iconic tower of Ptown that captures the spirit of Cape Cod. In this way, we will uphold the spirit of Family Week until we can all gather together again next year.