212-533-2585

Insights: Design Thinking

Steeped in Mad Men Mania

Mad Men steeps in adversiting and promotes a local tea shop.

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Good Humor meets Whole Foods - Branding The Natural Scoop

Introducing The Natural Scoop: Way Better Cold Stuff. All natural frozen treats. No chemicals or artificial anything. Ingredients you can pronounce. Allergen-free brands you trust. Taste you love.

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Everyone is not your audience. Who is?

Emoji symbol is 2014’s Top Word

What does this mean for communication? It means we are truly more and more visual. Our use of symbols continues to grow.

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Flowers for those who want to see them

As designers, we know that things are not always clear on the first view but there’s a solution in there somewhere if we just work hard enough to find it.

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5 Essential Communication Tips for 2015

What can Henri Matisse teach us about communication in today’s world of communication.

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Grand Slam Logo

Jerry Dior who died this month designed the famous Major League Baseball logo to commemorate professional baseball.

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Truth-Telling Designers (#1 in a series)

We are often told to be more positive. Use the carrot instead of the stick. Sugar works better than vinegar. But does sugar-coating a bad design solution really make it any better?

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2 x 2 = 4 Award-winning Designs

Our work for Healthy Pfizer and Reading Health System received two American Health + Wellness Design awards each.

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Positioning Statements vs Taglines

Your positioning statement is internal. A tagline is consumer facing. Learn how they may build up your communications.

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What can Picasso teach us about logo design?

Like Picasso’s drawings of a series of bulls, a good logo projects the image and the theme of a company, even though there are less lines and details. That’s the beauty of good design.

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Let's touch base

Langton Creative Group is a NY communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

29 McKinley Place
Ardsley, NY 10502
212-533-2585