Sometimes, minor changes and adjustments can be made to a logo, yet still, preserve a heritage that is meaningful to an organization while positioning it for the future. We call that a logo “refresh.”
Everyone is not your audience. Who is?
IRC's Rescue Dinner fundraising graphics and Arizona State University poster campaign win 2019 Awards of Distinction.
Lord + Taylor and Avon recently unveiled new logos that move in opposite directions. What do they expect to gain from abandoning their brand history? Here’s how to move your brand ahead without ditching your past.
Color plays an important role in defining a brand. What does color mean for your brand?
Anniversary Case study #2: Ladas & Parry makes history with a successful rebranding.