212-533-2585

Grand Slam Logo

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600px-Major_League_Baseball.svg copy

Does anyone know who designed the most famous logo in baseball? Jerry Dior who died this month designed the famous Major League Baseball logo to commemorate professional baseball. He based his design on an iconic baseball player’s silhouette and colored the logo patriotically in red, white and blue. Within a year, the logo took off and became the symbol of professional baseball, appearing on jerseys, hats, cups, commercials and more.

Despite the logo’s success, Dior didn’t get recognition until 2008, 40 years after the logo was in use. The New York Times excuses his choice to design anonymously by claiming, “Logos are ephemeral things, with clients inclined to revamp them every few years.” However, as we can tell from this Grand Slam Logo, good logos are timeless.
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Langton Creative Group is a NY communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

29 McKinley Place
Ardsley, NY 10502
212-533-2585