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Bnai Zion Foundation

Make your history count

It is really important for legacy organizations to capitalize on their long-term successes. When embarking on a brand repositioning project like this, devote enough time to thoughtfully answer questions like, why has this organization survived so long? Why were they founded? And ultimately, how are they still vital in today’s world? Bnai Zion Foundation has been supporting Israel for over 111 years—longer than Israel has existed! We created a new branding platform that celebrates their history while making them appealing to a younger generation of donors and supporters.

What makes you vital today? Tell your story  >
“Bnai Zion Foundation wanted to celebrate our past success while positioning us for the future. Langton Creative Group got the balance just right.”

Cheryl Bier

CEO

Bnai Zion Foundation

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Our new logo design builds upon the past logo by streamlining the menorah artwork and modernizing the typography for a contemporary look that will reproduce better in digital applications.
We set out to do more than simply redesign the new website, we wanted to rethink it from the ground up. We reviewed the key consumer personas and reorganized the content so it didn’t just list projects and activities but provided key insights, goals and success metrics. The new website has a section called “What We Fund.” By defining the projects and the areas of funding we are revealing who Bnai Zion Foundation is by showing how they think about what they fund.
VOICE magazine was re-launched with bold stories that show how Bnai Zion Foundation is fighting anti-Semitism by building capital projects in Israel.
A new capabilities book features a brief history and encapsulates Bnai Zion’s philosophy for supporting Israel with examples the key capital projects they fund.
The guidebook serves as the organization’s playbook with mission language and standards for logo usage, typography, and color along with recommendations for building a consistent and professional brand.

Winner of...

2020 Communicator Awards Excellence
2020 Communicator Awards Distinction (2)
2019 American Graphic Design Award
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Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

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New York, NY 10001
212-533-2585