212-533-2585

Arizona State University

Design that builds audiences

Arizona State University needed to improve their outreach and increase their credibility in the community in order to build an audience beyond the campus. “Our students are young, energetic, passionate, and progressive, and that sets us apart from many of the other producing companies in the area.” said Brian DeMaris, Artistic Director. But he is concerned that they are not being taken seriously, “past season posters have appeared too juvenile.”

We designed an overall structure that establishes a distinctive brand for the season, then created symbols for each show that captured the essence of each work.

In our design process, we asked the directors about their visions for the shows. What is the emotional connection to Kiss Me Kate? What is the purpose of a fringe piece like Triassic Parq, and how can we make Leonard Bernstein’s Mass and the opera Xerxes relevant for today’s audience?

Do you want to expand your audience? BUILD LOYALTY  >
“I'm very grateful for your clear communication, prompt turnaround, highly efficient process, as well as your wonderful artwork.”

Brian DeMaris

Artistic Director Music Theatre and Opera

Arizona State University

SERVICES

Recharge your team
Recharge your team
Empowering team performance drives success at Deloitte.
View Project
A public school that acts like a private school
A public school that acts like a private school
A brand expresses the power of a liberal education
View Project
Reflecting your client's needs.
Reflecting your client's needs.
MirrorLite web launch built to sell
View Project

Let's touch base

Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

245 West 29th Street
Suite 605
New York, NY 10001
212-533-2585