212-533-2585

Lani-Dig Your Dog

Lani-Dig Your Dog

How do you launch a luxury brand and capture the attention of a discriminating clientele? Lani – dig your dog is an exquisite pet-care product line. The brand needed to express high-quality, personally selected ingredients that are all natural and organic. Lani was named for a wheaten terrier that provided her owners with ten years of companionship and love. That personal connection propelled a brand story that differentiated a discerning line of pet products in a crowded marketplace.

While starting up a new brand of consumer packaged goods is a serious challenge, this niche market placed especially rigorous demands on the aesthetics of design. The original illustration by Jim Keller captured the whimsy of a lovable wheaten terrier while the strong typography and simple package design spotlighted a salon-style formula that was designed for sale in luxury pet boutiques. 

“This whimsical brand design positioned our dog shampoo as a premier player in a boutique market. And it looked great when Lani made her debut on NBC’s Today Show.”

Peter A. O’Kuhn & Antonio Poglianich

Founders

Lani—Dig Your Dog

SERVICES

The brand centers around a custom illustration of the line’s namesake, Lani, a Wheaton terrier. The use of natural colors with a restrained design sensibility establishes Lani as a friendly and high end brand.
Lani —dig your dog shampoo was featured as a recommended Valentine’s gifts for your pets on NBC’s Today Show.
The Lani sketches by Jim Keller are featured in 1000 Dog Portraits by Robynne Raye (Rockport) a compilation of quirky, fun, fanatical illustrations, paintings, collages and drawings from designers and artists around the globe.
The guidebook captures the energy and spirit of the brand so it may be reproduced consistently in all promotions.

Winner of…

Two American Graphic Design Awards
Communicator Award
Apex Award of Excellence
Logo Lounge’s Animals and Mythology published by Rockport Books
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Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

245 West 29th Street
Suite 605
New York, NY 10001
212-533-2585