Lord + Taylor and Avon recently unveiled new logos that move in opposite directions. What do they expect to gain from abandoning their brand history? Here’s how to move your brand ahead without ditching your past.
Everyone is not your audience. Who is?
Color plays an important role in defining a brand. What does color mean for your brand?
Anniversary Case study #2: Ladas & Parry makes history with a successful rebranding.
When we design logos we work with a wide range of people and personality types. How do you differentiate your design presentation to meet the needs of your audience? Here’s a look at the branding design process when you work with doctors or lawyers or ministers.
How well does your annual report define the mission and share the leadership’s vision for your organization? Six years of annual reports at Reading Health System demonstrate the power of strong messaging and design communications.