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Insights: Strategy

Transform Your Annual Report

Transform Your Annual Report

The annual report is an important tool for telling your story of transformation.

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We moved.

We moved.

It's New York City, so moving one block north and two blocks west puts you in a whole new world.

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Everyone is not your audience. Who is?

You’re inhouse. Why go outside  for design?

You’re inhouse. Why go outside for design?

Here are five reasons why you should consider going outside for design services.

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Will T-Mobile pink or Sprint yellow dominate the telecom merger?

Will T-Mobile pink or Sprint yellow dominate the telecom merger?

Color plays an important role in defining a brand. What does color mean for your brand?

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Ladas & Parry: Intellectual Property Law Firm at 100

Ladas & Parry: Intellectual Property Law Firm at 100

Anniversary Case study #2: Ladas & Parry makes history with a successful rebranding.

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The Risks of Toxic Brand Partnerships

The Risks of Toxic Brand Partnerships

How can you avoid partnering with Harvey Weinstein or Uber?

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What comes first the Artwork or the Writing?

What comes first the Artwork or the Writing?

The role of art direction and writing in creating effective communication.

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Langton Creative Wins 5 Design Awards

Langton Creative Wins 5 Design Awards

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications with over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

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9 Tips on Relaunching Your Website—The Right Way

9 Tips on Relaunching Your Website—The Right Way

Designers think visually; web developers are systematic by nature. While each point of view is valid, true success happens at the intersection of these essential perspectives.

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A doctor, a lawyer and a minister walk into a logo development meeting…

A doctor, a lawyer and a minister walk into a logo development meeting…

When we design logos we work with a wide range of people and personality types. How do you differentiate your design presentation to meet the needs of your audience? Here’s a look at the branding design process when you work with doctors or lawyers or ministers.

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Key messaging expressed through your annual report

Key messaging expressed through your annual report

How well does your annual report define the mission and share the leadership’s vision for your organization? Six years of annual reports at Reading Health System demonstrate the power of strong messaging and design communications.

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Connecting your name to your mission

Did you see how Larry Page, co-founder of Google announced their new holding company name? Here’s some quick tips from the new owners of “Alphabet” on introducing a new name that supports business objectives.

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Emoji symbol is 2014’s Top Word

What does this mean for communication? It means we are truly more and more visual. Our use of symbols continues to grow.

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Easy to be green, pink or just furry.

“Which Muppet Are You?” You can’t trick this test! They know who you really are!

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Langton Cherubino Wins 4th American Web Design Award.

The American Web Design Awards celebrate the power of well-designed websites and online communications to attract audiences, disseminate ideas and information, generate response and promote products, services and ideas.

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Let's touch base

Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

245 West 29th Street
Suite 605
New York, NY 10001
212-533-2585