212-533-2585

Insights: Strategy

Langton Creative Group wins two Communicator Awards

Langton Creative Group wins two Communicator Awards

IRC's Rescue Dinner fundraising graphics and Arizona State University poster campaign win 2019 Awards of Distinction.

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Design is now appearing onstage

Design is now appearing onstage

Creating the right visuals for each show in a theater season.

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Everyone is not your audience. Who is?

How do heritage brands stay relevant and avoid becoming a relic?

How do heritage brands stay relevant and avoid becoming a relic?

Lord + Taylor and Avon recently unveiled new logos that move in opposite directions. What do they expect to gain from abandoning their brand history? Here’s how to move your brand ahead without ditching your past.

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Is it time to rebrand your organization?

Is it time to rebrand your organization?

Do you find yourself constantly explaining what your logo stands for? Or, worse, do you find yourself apologizing for your brand?

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Transform Your Annual Report

Transform Your Annual Report

The annual report is an important tool for telling your story of transformation.

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We moved.

We moved.

It's New York City, so moving one block north and two blocks west puts you in a whole new world.

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You’re inhouse. Why go outside  for design?

You’re inhouse. Why go outside for design?

Here are five reasons why you should consider going outside for design services.

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Will T-Mobile pink or Sprint yellow dominate the telecom merger?

Will T-Mobile pink or Sprint yellow dominate the telecom merger?

Color plays an important role in defining a brand. What does color mean for your brand?

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Ladas & Parry: Intellectual Property Law Firm at 100

Ladas & Parry: Intellectual Property Law Firm at 100

Anniversary Case study #2: Ladas & Parry makes history with a successful rebranding.

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The Risks of Toxic Brand Partnerships

The Risks of Toxic Brand Partnerships

How can you avoid partnering with Harvey Weinstein or Uber?

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What comes first the Artwork or the Writing?

What comes first the Artwork or the Writing?

The role of art direction and writing in creating effective communication.

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Langton Creative Wins 5 Design Awards

Langton Creative Wins 5 Design Awards

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications with over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

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9 Tips on Relaunching Your Website—The Right Way

9 Tips on Relaunching Your Website—The Right Way

Designers think visually; web developers are systematic by nature. While each point of view is valid, true success happens at the intersection of these essential perspectives.

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A doctor, a lawyer and a minister walk into a logo development meeting…

A doctor, a lawyer and a minister walk into a logo development meeting…

When we design logos we work with a wide range of people and personality types. How do you differentiate your design presentation to meet the needs of your audience? Here’s a look at the branding design process when you work with doctors or lawyers or ministers.

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Key messaging expressed through your annual report

Key messaging expressed through your annual report

How well does your annual report define the mission and share the leadership’s vision for your organization? Six years of annual reports at Reading Health System demonstrate the power of strong messaging and design communications.

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Let's touch base

Langton Creative Group is a NYC communications design firm dedicated to improving the way businesses and organizations interact with their audiences. We were founded as Langton Cherubino Group in 1990.

245 West 29th Street
Suite 605
New York, NY 10001
212-533-2585