Insights: Design Thinking
Sometimes, minor changes and adjustments can be made to a logo, yet still, preserve a heritage that is meaningful to an organization while positioning it for the future. We call that a logo “refresh.”
Everyone is not your audience. Who is?
Color plays an important role in defining a brand. What does color mean for your brand?
Re-branding educational and nonprofit institutions can seem more like walking a managerial tight-rope than leading a transformative creative exercise. How do you get the buy-in from your left-brain educators and inspire them to become brand ambassadors?
Anniversary Case study #2: Ladas & Parry makes history with a successful rebranding.
Celebrating your organization’s anniversary is really important and we’ve identified seven ways to turn your anniversary into a revenue-generating event.